When it comes to retail, we all know that in-store experience is so important.
Then how can retailers strengthen the shopping experience?
Let's figure out why consumers would be involved in-store layout, and it's because retailers understand what the consumer does when they walk in and what their expectations are, which is critically important. So it's not a matter of just laying fixtures and putting merchandise on a shelf. It's about an appeal to the eye and the emotion that's created by great presentations.
As professional store planners, we don't just play it merchandising; we understand why you set a floor in a certain way and how you could move people through the floor you create and control their experience, so that's what we bring to retailers. We rake them from the front door to the back door and every space in between.
How to capture customer attention?
The critical level is the eye. When customers walk into the store, most of them turn to the right or at least look to the right, that's the golden property and the presentation, we give points to create the first impression. There are 3 key segments on your sales floor and we call them lakefront property. When you walk in the front door of the store, whatever you see straight ahead, we call that the Vista, which is the essential selling area of the floor. The second is the right because ninety percent of people looking into the right side. The third is the left side of the store. So when we do store remodeling or store makeovers, we have to make sure that those three areas are set absolutely correctly suitable.
If you don't want people immediately thinking about checking out when they get in, then Don't put your checkout counter at the first-rate in store. A survey shows that move the checkout counter from the right side to the left side, and a store had a 44% income increase. As we can see, these three areas are critical, so pay attention to the display and store design.
How to get customers to pause and shop?
Try to put the merchandise in an environment and start to tell a story. Cross merchandising is critically essential. When you are displaying products on shelving or on a gondola instead of putting things horizontally, that makes no sense because if the customer only looks at the middle shelf, they only see one product. If they do it vertically, they look up and down as well as forward, which increases eye level. By the way, instead of showing one product, try to show a variety of products that can be used together or be purchased together. We're not in a commodity business; we're in a story business that builds the emotion and tell a story in your displays.
Change your main displays in your store once a week or at set intervals, because if a customer comes at once and then twice and then three times and noticed that the store has the same display, they don't have the perception that the stores alive and doing some exciting things, which is very dangerous. Let the customers feel that you are selling excitement, beauty and stories. Nothing can compete with that, especially if you keep that an alive entity, which means it's continually moving and floating.
Retail store merchandising involves many factors and elements. Try to take this advice and test the results. For more merchandising suggestions and retail display fixture accessories, please check our website and find more.